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The rural marketing book

By: Contributor(s): Material type: TextTextPublication details: New Delhi Biztantra 2009Edition: Revised editionDescription: xxii, 354 pISBN:
  • 9788177225587
Subject(s): DDC classification:
  • 658.80954
Summary: 'Inside Out' practical approach to application of market theory in rural context. Evolving the framework of rural marketing in the rural environment using 4Ps and 4As. Actual experiences and learning from numerous corporate initiatives with case-lets and examples from many companies.(http://www.biztantra.in/productdetail.aspx?PId=2)
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Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2259 (2nd Floor, East Wing) General Stacks 658.80954 K2R8 (Browse shelf(Opens below)) Available 169857

With CD at Acc. No. CD1636

'Inside Out' practical approach to application of market theory in rural context. Evolving the framework of rural marketing in the rural environment using 4Ps and 4As. Actual experiences and learning from numerous corporate initiatives with case-lets and examples from many companies.(http://www.biztantra.in/productdetail.aspx?PId=2)

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