Dynamic pricing of advertisement rates of television channels by Kumar Rahul Roushan and Amritpal Singh Bhohi (Student Project)

By: Contributor(s): Material type: TextTextPublication details: Ahmedabad 2006 Indian Institute of ManagementDescription: Various paginationSubject(s): DDC classification:
  • SP 2006/1332
Summary: The most often used mediums are different from of media - Broadcast (Radio and Television), print, online and outdoor. There are other mediums too e.g. Cinema, New Media etc. that advertisers use in modern days, but there are no well developed scientific pricing techniques involved in those mediums. This paper deals with pricing techniques involved in Television Advertising and explore various aspects of it.
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Student Project Vikram Sarabhai Library Reference Students Project SP 2006/1332 (Browse shelf(Opens below)) Not for loan SP001332

Submitted to Prof. Prathap Oburai and Prof. Arnab Kumar Laha

The most often used mediums are different from of media - Broadcast (Radio and Television), print, online and outdoor. There are other mediums too e.g. Cinema, New Media etc. that advertisers use in modern days, but there are no well developed scientific pricing techniques involved in those mediums. This paper deals with pricing techniques involved in Television Advertising and explore various aspects of it.

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