Development of a stereotype consumer profile of rural buyres as perceived by advertisers and marketers and its comparison against actual results by Aniruddha Oak (Student Project)

By: Material type: TextTextPublication details: Ahmedabad 1997 Indian Institute of ManagementSubject(s): DDC classification:
  • SP 1997/587
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Reference Students Project SP 1997/587 (Browse shelf(Opens below)) Not for loan SP000587

Submitted to Prof. P. M. Shingi

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