Revolution in Indian television : an analysis of the TV business; its impact, the main players, and the future scenario by Harsh Shrivastava (Student Project)

By: Material type: TextTextPublication details: Ahmedabad 1995 Indian Institute of ManagementDescription: 23 pSubject(s): DDC classification:
  • SP 1995/511
Summary: There has been a dramatic revolution in Indian television. Satellite and cable TV have increased the number of television channels that are available. This has increased the investment of millions of rupees into television business and get into every aspect of the business. The industry is in its infancy and is in a state of flux. Television is a subset of the growing entertainment business. It competes with other forms of entertainment and leisure. The latest media television, is trying to combine various leisure options like reading, watching movies, talking on the phone-into one medium. Movie based programmes which are staple of all television channels is easier and cheaper to make. More people are watching these and therefore there is a market for such programmes.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Reference Students Project SP 1995/511 (Browse shelf(Opens below)) Not for loan SP000511

Submitted to Prof. S S Rao

There has been a dramatic revolution in Indian television. Satellite and cable TV have increased the number of television channels that are available. This has increased the investment of millions of rupees into television business and get into every aspect of the business. The industry is in its infancy and is in a state of flux. Television is a subset of the growing entertainment business. It competes with other forms of entertainment and leisure. The latest media television, is trying to combine various leisure options like reading, watching movies, talking on the phone-into one medium. Movie based programmes which are staple of all television channels is easier and cheaper to make. More people are watching these and therefore there is a market for such programmes.

There are no comments on this title.

to post a comment.