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Introduction to mathematical models in market and opinion research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Friedlander Dordrecht, Reidel 1969
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8018 H2I6.

Understanding consumer behaviour by Series: Business fundamentals ; 9543
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Publishing 2002
Availability: Not available: Vikram Sarabhai Library: Not for Issue (1).

Using market research for attracting human resources - a case study on campus recruitment at Indian Institute of Management, Ahmedabad by Anil Shende (Student Project) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 1990
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 1990/233 .

Uncovering investor behaviour by Deepak Mahadevan and Others (Student Project) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 2007
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 2007/1343 .

A concise guide to market research: the process, data, and methods using IBM SPSS statistics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Heidelberg Springer 2011
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 M6C6.

Basic marketing research: integration of social media by
Edition: 4th ed.
Publication details: New Jersey Pearson 2012
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 M2B2-2012.

Market research for one-stop solution in e-commerce industry by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian institute of management 2022
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP2021/3317.

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