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Quality perceptions of private label brands conceptual framework and agenda for research by Abhishek and Abraham Koshy (Working Paper, No. 208-02-04 2090) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 2008
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2008-02-04 (2090) .

realigning business strategy for PWD (people with disabilitites) customers: a less-explored territory in diversity inclusion (Working Paper, No.2012-12-02/2297) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 2012
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 2012-12-02 (2297).

Role of culture in celebrity endorsement: brand endorsement by celebrities in Indian context by Abhishek and Arvind Sahay (Working Paper, No.2013-07-01/2334) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 2013
Availability: Items available for reference: Vikram Sarabhai Library: Processing Center (1)Call number: WP 2013-07-01 (2334).

Broadening the concept of sustainability and measuring its impact on firm's performance by Bipul kumar and others (Working Paper, No.2013-08-01/2336) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Iindian Institute of Management 2013
Availability: Items available for reference: Vikram Sarabhai Library: Processing Center (1)Call number: WP 2013-08-01 (2336).

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