Influence of lifestyle on buying behaviour by Padmanabhan Kumar and Suman Chatterjee (Student Project)

By: Contributor(s): Material type: TextTextPublication details: Ahmedabad 1989 Indian Institute of ManagementDescription: N. ASubject(s): DDC classification:
  • SP 1989/173
Summary: This is a study of the lifestyles and personality traits of Indian executives and their related attribute preferences in consumer goods purchase. The study has attempted to understand and describe the lifestyles and personality of Indian executives, discover the areas of similarities and differences and explore some aspects of the relationship of the same with attribute preferences. The study has mainly used the survey method to study the lifestyles and personality and has covered the aspects of self concepts, life goals, activities, interests, attitudes and beliefs of the individuals. The data collected is from company executives of Ahmedabad and Bombay.
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Reference Students Project SP 1989/173 (Browse shelf(Opens below)) Not for loan SP000173

Submitted to Prof. Sasi Misra

This is a study of the lifestyles and personality traits of Indian executives and their related attribute preferences in consumer goods purchase. The study has attempted to understand and describe the lifestyles and personality of Indian executives, discover the areas of similarities and differences and explore some aspects of the relationship of the same with attribute preferences. The study has mainly used the survey method to study the lifestyles and personality and has covered the aspects of self concepts, life goals, activities, interests, attitudes and beliefs of the individuals. The data collected is from company executives of Ahmedabad and Bombay.

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