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		No cover image available Influence of lifestyle on buying behaviour by Padmanabhan Kumar and Suman Chatterjee (Student Project) by Kumar, Padmanabhan Chatterjee, Suman Venkatramani, G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1989 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 1989/173 . Add to cart (remove)
		No cover image available Impact of promotional channels on the consumer's perception of brands by Ankit Gulati and Diptesh Nandi (Student Project) by Gulati, Ankit Nandi, Diptesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2006 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 2006/1293 . Lists: Brand_Student Project. Add to cart (remove)
		No cover image available Organisational buying: supplier evaluation criteria for standard products by Subhash C. Mehta, Rakesh Khurana and H. S. Chhabra (Working Paper, No. 1981/349) by Mehta, Subhash C Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1981 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 1981 (349) . Place hold Add to cart (remove)
		No cover image available Are consumer’s empowered at all? investigating the role of empowerment on packaged food purchases in India (CD) by Singh, Asweta Kumari Adhikary, Sriyanka [Co-author] B., Sunder Raghavan [Co-author] Suresh, Surya [Co-author] Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2018 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		B2B marketing: text and cases by Havaldar, Krishna K Desari, Shailendra [Co-author] Edition: 5th Material type: Text; Literary form: Not fiction Publication details: Chennai McGraw Hill Education India 2021 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 H2B8. Place hold Add to cart (remove)
		No cover image available Investigation of customer mindset behind impulse buying behaviour by Susmitha, Iragaraju Bhavani Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2022 Online resources: e-project Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)