Selection of suitable distribution strategy for denim by Bharat Godra, Bhabatosh Ray and Sudipto Roy (Student Project)

By: Contributor(s): Material type: TextTextPublication details: Ahmedabad 1989 Indian Institute of ManagementDescription: 91 pSubject(s): DDC classification:
  • SP 1989/169
Summary: The focus of the study was to test out whether denim is retailable as a cloth and how should it be retailed in the context of Arvind Mills. The study at the start gives an introduction about the company, the product, domestic market and retailing of the product. The study then goes on to the planning for distribution, distribution objectives, product needs, market needs, alternate system of distribution etc. A major part of the study covers the distribution practices in the textile industry such as sole selling agents, wholesalers, semi wholesalers, retail traders, ordinary retail shops, exclusive retail shops or mill's own retail shops.
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Reference Students Project SP 1989/169 (Browse shelf(Opens below)) Not for loan SP000169

Submitted to Prof. G. Raghuram

The focus of the study was to test out whether denim is retailable as a cloth and how should it be retailed in the context of Arvind Mills. The study at the start gives an introduction about the company, the product, domestic market and retailing of the product. The study then goes on to the planning for distribution, distribution objectives, product needs, market needs, alternate system of distribution etc. A major part of the study covers the distribution practices in the textile industry such as sole selling agents, wholesalers, semi wholesalers, retail traders, ordinary retail shops, exclusive retail shops or mill's own retail shops.

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