Marketing Strategies in processed foods and fast foods industry - emerging trends by A.K. Bhattacharya, K. K. Gandhi and Prasad Reddy (Student Project)

By: Contributor(s): Material type: TextTextPublication details: Ahmedabad 1988 Indian Institute of ManagementDescription: Various PaginationSubject(s): DDC classification:
  • SP 1988/95
Summary: The study looked upon the segments of processed food industry like processed fruit and vegetable, processed foods including snack, soya and fast food, meat and meat products. The size and growth of some products of this industry when observed, it is clear that the market for such products is very large and growing at a fast pace. In the initial stage agriculture sector was to strive for self-sufficiency, now its the question of how to provide more remunerative prices to farmers as they form the production base for the value added products and they are atomistic. It is thus the agro processing industry which on one hand has to cater more and more efficiently the needs of the growing middle class segment in this country and also see that the fruits of progress filter down to the small farmers.
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Student Project Vikram Sarabhai Library Reference Students Project SP 1988/95 (Browse shelf(Opens below)) Not for loan SP000095

Submitted to Prof. U. K. Srivastava

The study looked upon the segments of processed food industry like processed fruit and vegetable, processed foods including snack, soya and fast food, meat and meat products. The size and growth of some products of this industry when observed, it is clear that the market for such products is very large and growing at a fast pace. In the initial stage agriculture sector was to strive for self-sufficiency, now its the question of how to provide more remunerative prices to farmers as they form the production base for the value added products and they are atomistic. It is thus the agro processing industry which on one hand has to cater more and more efficiently the needs of the growing middle class segment in this country and also see that the fruits of progress filter down to the small farmers.

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