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Wired for thought: how the brain is shaping the future of the internet

By: Publication details: Boston Harvard Business Press 2009Description: xxxi, 202 pISBN:
  • 9781422146644
Subject(s): DDC classification:
  • 004.678
Summary: In this age of hyper competition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in Wired for Thought, you have to understand its true nature. The Internet is more than just a series of interconnected computer networks: it's the first real replication of the human brain outside the human body. To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer. Stibel shows how exceptional companies are using their understanding of the Internet's brain like powers to create competitive advantage - such as building more effective Web sites, predicting consumer behavior, leveraging social media, and creating a collective consciousness. (Source: www.alibris.com)
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 2-B / Slot 51 (0 Floor, West Wing) General Stacks 004.678 S8W4 (Browse shelf(Opens below)) Available 169048

In this age of hyper competition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in Wired for Thought, you have to understand its true nature. The Internet is more than just a series of interconnected computer networks: it's the first real replication of the human brain outside the human body. To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer. Stibel shows how exceptional companies are using their understanding of the Internet's brain like powers to create competitive advantage - such as building more effective Web sites, predicting consumer behavior, leveraging social media, and creating a collective consciousness. (Source: www.alibris.com)

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