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Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C5B7.
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The nature of marketing: marketing to the swarm as well as the herd by
Publication details: New York Palgrave Macmillan 2009
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B7N2.

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