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Marketing calculator: measuring and managing return on marketing investment by
Publication details: Singapore John Wiley and Sons 2008
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.802 P6M2.

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Marketing accountability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2009
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.80072 M2M2.

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