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Cyber branding: brand building in the digital economy by Series: Financial Times prentice hall Books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Prentice-Hall 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B7C9.

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The new PR toolkit: strategies for successful media relations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.111 B7N3.

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PR 2.0: new media, new tools, new audiences by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Dorling Kindersley(India) Pvt. Ltd., 2008
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.2 B7P7.

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