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The anatomy of buzz: how to create-word-of mouth marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Doubleday 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 R6A6.

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Secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York American Management Association 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S4S3.

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The ownership quotient: putting the service profit chain to work for unbeatable competitive advantage by
Publication details: Boston, Massachusetts Harvard Business Press 2008
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 H3O9.

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Viral loop: the power of pass-it-on by
Publication details: London Hodder and Stoughton 2010
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 303.4833 P3V4.

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