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The management and marketing of services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth Heinemann 1994
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 338.4 M8M2.

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Service marketing management by Series: Professional and trade series
Edition: 3rd ed.
Publication details: New Delhi Reed Elsevier India Pvt. Ltd. 2008
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.805 M8S3.

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