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Advertising in the 21st century: a model of advertising agency development during the next fifty years by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Hutchinson of London 1968
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.11 C6A2.

Advertising agency business around the world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York American Association of advertising Agencies 1958
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.112 .

Agency experiences with outside media buying services: a survey of A.A.A.A. member agencies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Doyle Dane Bernbach 1969
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.112 A6A4.
Lists:

Provisions in advertiser-agency agreements by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Association of National Advisers, Inc. 1963
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.112 A8P7.
Lists:

Advertising agency operations and management by Series: McGraw-Hill Series in Marketing and Advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company, Inc. 1955
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.112 .

Management and advertising problems in the advertiser-agency relationship by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Association of Nationall Advertisers, Inc. 1965
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.112 B6M2.

Advertising agency success: principles, management, functions, performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper & Brothers, Publishers 1958
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.112 G7A2.

The critical partnership: standards of advertising agency selection and performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York American Management Association 1966
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.112 H2C7.

Management of international advertising: the role of advertising agencies by Series: Michigan International Business Studies Number 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Michigan Bureau of Business Research, University of Michigan 1966
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.112 M4M2.

Choosing and using advertising agencies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Business Books 1974
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.112 M6C4.

"If I were the client...": a symposium by Series: Esperiences in Marketing Management, No.21
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York National Industrial Conference Board 1969
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.112 N2I3.

Advertising agencies: global and Indian perspectives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur Printwell 1991
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 S4A2.

Disruption: overturning conventions and shaking up the marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1996
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 D7D4.

Advertising agency audit by Series: Portfolio of marketing audits
Material type: Text Text
Publication details: Cambridge Cambridge Strategy Publications Ltd., n.d
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.112 F2A2.

How to get the best from your advertising agency by Subroto Sen Gupta (Working Paper, No. 1977/183) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Indian Institute of Management 1977
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: WP 1977 (183) .

SRDS: the national authority serving the media-buying function, 1919-64 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Evanston Northwestern University Press 1968
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 338.7616591 M9S7.

Ad land: searching for the meaning of life on a branded planet by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Anchor Books 2009
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1092 O8A2.

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