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		Creating brand loyalty: the management of power positioning and really great advertising by Czerniawski, Richard D Maloney, Michael W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York American Management Association 1999 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 C9C7. Place hold Add to cart (remove)
		How to use advertising to build strong brands by Jones, John Philip [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage publications 1999 Availability: Items available for loan: Vikram Sarabhai Library (2)Call number: 659.1 H61-2, ... Place hold Add to cart (remove)
		The omnipowerful brand: America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom by Delano, Frank Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York AMACOM 1999 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 D3O6. Place hold Add to cart (remove)
		Differentiate or die: survival in our era of killer competition by Trout, Jack Rivkin, Steve Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley 2000 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 T7D4. Lists: Brand_India_Books. Place hold Add to cart (remove)
		Brand new brand thinking: brought to life by 11 experts who do by Baskin, Merry [Editor] Earls, Mark [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2002 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 B74. Place hold Add to cart (remove)
		Living brands: collaboration + Innovation = customer fascination by Nadeau, Raymond A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2007 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 N2L4. Place hold Add to cart (remove)
		Brand sense: build powerful brands through touch, taste, smell, sight, and sound by Lindstrom, Martin Kotler, Philip [Forward by] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press 2005 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.827 L4B7. Place hold Add to cart (remove)
		Differentiate or die: survival in our era of killer competition by Trout, Jack Rivkin, Steve Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai Westland Publications 2008 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 T7D4. Lists: Brand_India_Books. Place hold Add to cart (remove)
		In search of the obvious: the antidote for today's marketing mess by Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai Westland Publications 2008 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 T7I6. Place hold Add to cart (remove)
		Advertising and promotion: an integrated marketing communications approach by Hackley, Chris Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications 2010 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 H2A2. Place hold Add to cart (remove)
		Advertising and promotion by Hackley, Chris Hackley, Rungpaka Amy [Co-author] Edition: 5th Material type: Text; Literary form: Not fiction Publication details: London Sage Publications 2021 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 H2A2. Place hold Add to cart (remove)
		The emergence of brand-name capitalism in late colonial India : Advertising and the making of modern conjugality by Haynes, Douglas E Series: Critical Perspectives in South Asian History Material type: Text; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing 2022 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 H2E6. Place hold Add to cart (remove)