Ready-to-cook millet industry in India: consumer behaviour, challenges, value chain & future prospects

By: Contributor(s): Material type: Computer fileComputer filePublication details: Ahmedabad Indian Institute of Management 2023Description: 39 p. : ill. includes referencesSubject(s): DDC classification:
  • SP2023/3732 SP003732
Summary: Agriculture is one of the most important sectors of the Indian economy. It provides sustenance for the majority of the rural populace and significantly contributes to the nation's food and nutrition security. Up to 70% of rural households continue to rely on agriculture for their subsistence, either directly or indirectly. Even though the proportion of gross value added (GVA) attributable to agriculture and allied sectors in the nation has generally decreased in recent years due to the comparatively higher growth of non-agricultural sectors, the sector remains a 16.5% contributor to GVA and was valued at $412 billion (at current prices) in 2019-2020. The agriculture sector in low-income and middle-income countries has expanded at an accelerated rate due to globalization, trade liberalization, rapid urbanization, and income growth. As a consequence, there has been a noticeable shift in dietary patterns from cereals to high-value processed foods, millet, fruits, and vegetables.
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Student Project Vikram Sarabhai Library Reference Students Project SP2023/3732 (Browse shelf(Opens below)) e-Book - Digital Access SP003732

Submitted to : Prof. Ranjan Ghosh

Submitted by: Gagandeep Verma, Monisha Jaiswal

Agriculture is one of the most important sectors of the Indian economy. It provides sustenance for the majority of the rural populace and significantly contributes to the nation's food and nutrition security. Up to 70% of rural households continue to rely on agriculture for their subsistence, either directly or indirectly. Even though the proportion of gross value added (GVA) attributable to agriculture and allied sectors in the nation has generally decreased in recent years due to the comparatively higher growth of non-agricultural sectors, the sector remains a 16.5% contributor to GVA and was valued at $412 billion (at current prices) in 2019-2020. The agriculture sector in low-income and middle-income countries has expanded at an accelerated rate due to globalization, trade liberalization, rapid urbanization, and income growth. As a consequence, there has been a noticeable shift in dietary patterns from cereals to high-value processed foods, millet, fruits, and vegetables.

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