Weaving a new future: a roadmap for house of Angadi's relevance to the next generation

By: Contributor(s): Material type: TextTextPublication details: Ahmedabad Indian Institute of Management 2023Description: 16 p. includes referencesSubject(s): DDC classification:
  • SP2023/3723 SP003723
Summary: The objective is to create a strategic roadmap for the growth and expansion of House of Angadi (HoA) that aligns with the company's current trajectory, values, heritage, and vision for the future. We preliminarily envisage this in two ways : 1. New label: Evaluate avenues for growth via the introduction of new brands/labels and develop its end-to-end marketing strategy 2. Existing labels: 1) Evaluate the current positioning of Advaya and Alamelu to understand its alignment with HoA’s objectives, and 2) Evaluate strategies for their growth i. Expanding the customer base (Increase reach to existing customer segments or target new customer segments, say, novices) ii. Expanding store reach (offline or online) iii. Increasing prices iv. Increasing the range of products under respective labels
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Student Project Vikram Sarabhai Library Reference Students Project SP2023/3723 (Browse shelf(Opens below)) e-Book - Digital Access SP003723

Submitted to Prof. Amit Karna

Submitted by: Muskan Taneja, Siddhika Parekh

The objective is to create a strategic roadmap for the growth and expansion of House of Angadi (HoA) that aligns with the company's current trajectory, values, heritage, and vision for the future. We preliminarily envisage this in two ways :
1. New label: Evaluate avenues for growth via the introduction of new brands/labels and
develop its end-to-end marketing strategy
2. Existing labels: 1) Evaluate the current positioning of Advaya and Alamelu to understand its alignment with HoA’s objectives, and
2) Evaluate strategies for their growth
i. Expanding the customer base (Increase reach to existing customer
segments or target new customer segments, say, novices)
ii. Expanding store reach (offline or online)
iii. Increasing prices
iv. Increasing the range of products under respective labels

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