Exploring digitalisation and the competitive landscape in the indian jewellery sector

By: Contributor(s): Material type: Computer fileComputer filePublication details: Ahmedabad Indian Institute of Management 2023Description: 28 p.: ill. includes referencesSubject(s): DDC classification:
  • SP2023/3824 SP003824
Summary: Assume an existing jewellery store with an annual turnover of INR 15 crores located in a Tier III city. The project aims to plan the store's growth path to reach an annual revenue growth of 20% and target sales of around 25 crores within a 3-year timeframe. The store currently runs from a single outlet where it sells a variety of gold, diamond, and silver jewellery. The store's current revenue split is 45% from gold jewellery, 40% from diamond-based products, and the remaining 15% from silver-made jewellery. The store's current average order value is approximately 50000 INR.
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Student Project Vikram Sarabhai Library Reference Students Project SP2023/3824 (Browse shelf(Opens below)) e-Book - Digital Access SP003824

Submitted to Prof. Sunil Maheshwari

Submitted by: Pranav Parakh, Shanttam Jain

Assume an existing jewellery store with an annual turnover of INR 15 crores located in a Tier III city. The project aims to plan the store's growth path to reach an annual revenue growth of 20% and target sales of around 25 crores within a 3-year timeframe. The store currently runs from a single outlet where it sells a variety of gold, diamond, and silver jewellery. The store's current revenue split is 45% from gold jewellery, 40% from diamond-based products, and the remaining 15% from silver-made jewellery. The store's current average order value is approximately 50000 INR.

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