Indian small-scale BPOs: surviving market dominance as a “little guy”

By: Contributor(s): Material type: Computer fileComputer filePublication details: Ahmedabad Indian Institute of Management 2023Description: 12 p. include referencesSubject(s): DDC classification:
  • SP2023/3811 SP003811
Summary: As Tanuja Katheria made her way home, on the unusually hot evening of May 1 st 2022, Ashwin Ashish could clearly witness the worry lines on his wife Tanuja’s face. While being the MD & CEO of BN Staffing Services, a bootstrapped startup, meant that she was used to tensions; it had been an unusually tense meeting with a client. Ashwin asked her, "What's wrong Tanuja? Everything OK?” Tanuja didn’t respond. Perhaps, she didn’t hear him, as she pondered about the grave problem and hand, and the future of her company.
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Student Project Vikram Sarabhai Library Reference Students Project SP2023/3811 (Browse shelf(Opens below)) e-Book - Digital Access SP003811

Submitted to Prof. Samrat Gupta

Submitted by: Ayush Acharya, Rachit Singh

As Tanuja Katheria made her way home, on the unusually hot evening of May 1 st 2022, Ashwin Ashish could clearly witness the worry lines on his wife Tanuja’s face. While being the MD & CEO of BN Staffing Services, a bootstrapped startup, meant that she was used to tensions; it had been an unusually tense meeting with a client. Ashwin asked her, "What's wrong Tanuja? Everything OK?” Tanuja didn’t respond. Perhaps, she didn’t hear him, as she pondered about the grave problem and hand, and the future of her company.

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