Effect of API price increase on user engagement in subreddits on Reddit

By: Contributor(s): Material type: Computer fileComputer filePublication details: Ahmedabad Indian Institute of Management 2023Description: 18 p.: ill. include referencesSubject(s): DDC classification:
  • SP2023/3807 SP003807
Summary: The sun’s out on a warm winter morning at Reddit, Inc’s office in San Francisco, California. Harold Klaje, the newly appointed Chief Revenue Officer has a long day of meetings ahead of him. He had to meet the CEO Steve Huffman, COO Jen Wong and CFO Drew Vollero. The discussions of the day will focus on the changes to Reddit’s revenue model to match the pace of growth that the company was achieving in the 2021 [1]. Most media companies have struggled recently as advertisers have cut back. Many companies have had to lay off staff. Reddit has changed its advertising team and increased its advertising offerings while expanding its sales team globally. Reddit has been a more minor player in the ad revenue space compared to sites with similar traffic and is now trying to catch up a er the company laid out plans to go public soon.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Reference Students Project SP2023/3807 (Browse shelf(Opens below)) e-Book - Digital Access SP003807

Submitted to Prof. Adrija Majumdar

Submitted by: Manuj Kushwaha, Koustav Saha

The sun’s out on a warm winter morning at Reddit, Inc’s office in San Francisco, California. Harold Klaje, the newly appointed Chief Revenue Officer has a long day of meetings ahead of him. He had to meet the CEO Steve Huffman, COO Jen Wong and CFO Drew Vollero. The discussions of the day will focus on the changes to Reddit’s revenue model to match the pace of growth that the company was achieving in the 2021 [1]. Most media companies have struggled recently as advertisers have cut back. Many companies have had to lay off staff. Reddit has changed its advertising team and increased its advertising offerings while expanding its sales team globally. Reddit has been a more minor player in the ad revenue space compared to sites with similar traffic and is now trying to catch up a er the company laid out plans to go public soon.

There are no comments on this title.

to post a comment.