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Atypical: five strategy rules for a new world

By: Material type: TextTextPublication details: Chennai Westland Business 2025Description: xiv, 238 p. includes indexes, acknowledgements and notesISBN:
  • 9789360454531
Subject(s): DDC classification:
  • 658.4012 R2F4
Summary: bout the Book A REFLECTION ON THE CURRENT MODE OF CAPITALISM AND A CALL TO ACTION TO RETHINK EVERYTHING—LEADERSHIP, STRATEGY, INNOVATION, AND EVEN PROGRESS ITSELF. What if the most valuable insights into your company’s future aren’t buried in your big data or shared by industry experts—but voiced quietly at the edges, by the very people you’ve been ignoring? In Atypical: Five Strategy Rules for a New World, UCL and IIMB professor Prateek Raj challenges the status quo by showing how the world’s most innovative organisations learn from voices at the fringes—be they marginalised communities, unexpected collaborators or frontline workers. Through vivid examples, actionable frameworks and a call to embrace empathy and grounded leadership where success is measured through innovation and not profit alone, Atypical provides a forward-looking blueprint for leaders who dare to see—and nurture—a more inclusive, sustainable and resilient future. https://www.amazon.in/Atypical-Five-Strategy-Rules-World/dp/9360454532/ref=tmm_pap_swatch_0?_encoding=UTF8&sr=
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Holdings
Item type Current library Item location Collection Shelving location Call number Status Notes Date due Barcode
Books Vikram Sarabhai Library Rack 38-A / Slot 2100 (2nd Floor, East Wing) Non-fiction General Stacks 658.4012 R2A8 (Browse shelf(Opens below)) Available 207819

bout the Book

A REFLECTION ON THE CURRENT MODE OF CAPITALISM AND A CALL TO ACTION TO RETHINK EVERYTHING—LEADERSHIP, STRATEGY, INNOVATION, AND EVEN PROGRESS ITSELF.
What if the most valuable insights into your company’s future aren’t buried in your big data or shared by industry experts—but voiced quietly at the edges, by the very people you’ve been ignoring?
In Atypical: Five Strategy Rules for a New World, UCL and IIMB professor Prateek Raj challenges the status quo by showing how the world’s most innovative organisations learn from voices at the fringes—be they marginalised communities, unexpected collaborators or frontline workers. Through vivid examples, actionable frameworks and a call to embrace empathy and grounded leadership where success is measured through innovation and not profit alone, Atypical provides a forward-looking blueprint for leaders who dare to see—and nurture—a more inclusive, sustainable and resilient future.



https://www.amazon.in/Atypical-Five-Strategy-Rules-World/dp/9360454532/ref=tmm_pap_swatch_0?_encoding=UTF8&sr=

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