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A comparative analysis of e-commerce platforms' BNPL schemes and their influence on impulse purchase behaviours of gen-z customers

By:

C, Harish Balaji

Contributor(s):

Biswas, Subhraneel [Co-author]

Material type:

Computer file

Computer filePublication details: Ahmedabad Indian Institute of Management Ahmedabad 2023Description: 54 p. : illDDC classification:

SP2023/3689

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Submitted to Prof. Hyokjin Kwak

Submitted by: Harish Balaji C, Subhraneel Biswas

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