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Celebrity brands: “cash grabs or industry disruptors”: Do celebrity founders keep the best interests of the brand in mind? by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2023
Availability: Not available: Vikram Sarabhai Library: e-Book - Digital Access (1).

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Exploring influencer marketing for building the next-gen platform connecting influencers and brands by
Material type: Computer file Computer file; Format: electronic
Publication details: Ahmedabad Indian Institute of Management 2023
Availability: Not available: Vikram Sarabhai Library: e-Book - Digital Access (1).

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