Unveiling the green veil: exploring brand image's impact on trust in ecofriendly cosmetic claims and the role of customer education

By: Contributor(s): Material type: Computer fileComputer filePublication details: Ahmedabad Indian Institute of Management 2023Description: 6 p. Include bibliographySubject(s): DDC classification:
  • SP2023/3610
Summary: Introduction The global cosmetics and personal care industry is valued at over US$ 300 billion (Statista, 2023). Across the globe cosmetic brands have made sure to include a range of green cosmetics in their product portfolio, given the current importance being given to going green. As customers become increasingly aware about the ingredients of the products they use, a segment of market has developed where people are demanding products that they consider are safe, ecofriendly, and sustainably manufactured. The concern for one’s health has also created some demand for products that have natural or organic ingredients in them.
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Student Project Vikram Sarabhai Library Reference Students Project SP2023/3610 (Browse shelf(Opens below)) e-Book - Digital Access SP003610

Submitted to: Professor Subhadip Roy
Submitted by: Sarthak Pandey, Pushpendu Gosh, Abhyudaya

Introduction
The global cosmetics and personal care industry is valued at over US$ 300 billion (Statista, 2023). Across the globe cosmetic brands have made sure to include a range of green cosmetics in their product portfolio, given the current importance being given to going green. As customers become increasingly aware about the ingredients of the products they use, a segment of market has developed where people are demanding products that they consider are safe, ecofriendly, and sustainably manufactured. The concern for one’s health has also created some demand for products that have natural or organic ingredients in them.

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