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(Not) getting paid to do what you love

By: Material type: TextTextPublication details: New Haven Yale University Press 2017Description: xii, 308p. : ill. Includes notes, bibliographical references and indexISBN:
  • 9780300264753
Subject(s): DDC classification:
  • 302.30285 D8N6
Summary: An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work. Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can “make it”—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love. https://yalebooks.yale.edu/book/9780300264753/not-getting-paid-to-do-what-you-love/
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 8-B / Slot 317 (0 Floor, West Wing) Non-fiction General Stacks 302.30285 D8N6 (Browse shelf(Opens below)) Checked out 11/07/2025 206915

An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work.

Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands.

Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can “make it”—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love.


https://yalebooks.yale.edu/book/9780300264753/not-getting-paid-to-do-what-you-love/

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