Amazon cover image
Image from Amazon.com

Adapt: to thrive, not just survive

By: Material type: TextTextPublication details: Westland Books 2023 ChennaiEdition: 1st edDescription: x, 213 pISBN:
  • 9789360452964
Subject(s): DDC classification:
  • 658.8001 N2A2
Summary: How do you retain those customers or employees you worked so hard to acquire? How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive—even thrive—in a volatile world? Harit Nagpal, one of India’s finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation—the one thing every business needs if it wishes to evolve. Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan. In Malaysia, Nur takes over as CEO of a large AC brand and improvises ways to faster recovery in a bid to regain the number one slot. In Ghana, Addae figures out the fundamentals of creating a brand that connects with customers. And in a time far from ours, Ron tries out radically new techniques of reaching customers efficiently. Every story ends with ten prompts that are designed to make you stop and think about the way you manage your own work and business. Packed with sharp insights and clear solutions, this unusual book is a must-read for managers, entrepreneurs, students—indeed, anyone invested in their work or in preparing for the workplace. https://www.midlandbookshop.com/en/product/adapt-to-thrive-not-just-survive
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2255 (2nd Floor, East Wing) Non-fiction General Stacks 658.8001 N2A2 (Browse shelf(Opens below)) Available 206779

How do you retain those customers or employees you worked so hard to acquire?
How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive—even thrive—in a volatile world?
Harit Nagpal, one of India’s finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation—the one thing every business needs if it wishes to evolve.
Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan. In Malaysia, Nur takes over as CEO of a large AC brand and improvises ways to faster recovery in a bid to regain the number one slot. In Ghana, Addae figures out the fundamentals of creating a brand that connects with customers. And in a time far from ours, Ron tries out radically new techniques of reaching customers efficiently. Every story ends with ten prompts that are designed to make you stop and think about the way you manage your own work and business.
Packed with sharp insights and clear solutions, this unusual book is a must-read for managers, entrepreneurs, students—indeed, anyone invested in their work or in preparing for the workplace.


https://www.midlandbookshop.com/en/product/adapt-to-thrive-not-just-survive

There are no comments on this title.

to post a comment.