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Writing for busy readers: communicate more effectively in the real world

By: Contributor(s): Material type: TextTextPublication details: Penguin Random House 2023 New YorkDescription: 242 p. Includes bibliographical references and indexISBN:
  • 9780593187487
Subject(s): DDC classification:
  • 808.02 R6W7
Summary: Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace. When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it. https://www.penguinrandomhouse.com/books/706548/writing-for-busy-readers-by-todd-rogers-and-jessica-lasky-fink/
List(s) this item appears in: Fiction
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 41-A / Slot 2353 (3rd Floor, East Wing) Non-fiction General Stacks 808.02 R6W7 (Browse shelf(Opens below)) Checked out 31/10/2025 207175

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
Less is more
Make reading easy
Design for easy navigation
Use enough formatting, but no more
Tell readers why they should care
Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.


https://www.penguinrandomhouse.com/books/706548/writing-for-busy-readers-by-todd-rogers-and-jessica-lasky-fink/

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