Amazon cover image
Image from Amazon.com

The future of purpose-driven branding: signature programs that impact and inspire both business and society

By: Publication details: Morgan James Publishing 2022 New YorkDescription: xiii, 241p.: ill. Includes notes and indexISBN:
  • 9781631959882
Subject(s): DDC classification:
  • 658.827 A2F8
Summary: Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering--the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs for Social Impact, Relevance, & Business Enhancement. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resources The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. https://www.barnesandnoble.com/w/the-future-of-purpose-driven-branding-david-aaker/1141909673?ean=9781631959882
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2269 (2nd Floor, East Wing) Non-fiction General Stacks 658.827 A2F8 (Browse shelf(Opens below)) Available 205804

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering--the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs for Social Impact, Relevance, & Business Enhancement. According to Aaker, the future of branding demands that businesses:
Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resources
The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.

https://www.barnesandnoble.com/w/the-future-of-purpose-driven-branding-david-aaker/1141909673?ean=9781631959882

There are no comments on this title.

to post a comment.