Local cover image
Local cover image
Amazon cover image
Image from Amazon.com

Brand magic: the art and science of creating successful brands

By: Contributor(s): Material type: TextTextPublication details: MIPress 2021 AhmedabadDescription: 244 p.: col. ill. Includes bibliographical referencesISBN:
  • 9789391207274
Subject(s): DDC classification:
  • 658.8270954 D8B7
Summary: The first production from the MI-PRESS stable will be "Brand Magic - The Art and Science of creating successful brands" - an extensively researched and curated book that delves into ten notable brands that emerged from Gujarat and became prestigious national brands over the past decades. The book has been co-authored by Prof. Alan D'Souza and Dr. Prashant Pareek. The book showcases how Marketing Communications has played a significant role in taking these brands from state-level to national and international levels. Apart from telling stories behind brand-building, the book will also serve as a helpful reference book for management students studying Marketing, Marketing Communications and Branding. https://www.mica.ac.in/mi-press
List(s) this item appears in: IIMA Alumni | IIM-A_Alumni Publications (1974 Batch)
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Alumni Publications Display - 1st Floor (Vikram Sarabhai Library) Non-fiction General Stacks 658.8270954 D8B7 (Browse shelf(Opens below)) Not for Issue 204506

The first production from the MI-PRESS stable will be "Brand Magic - The Art and Science of creating successful brands" - an extensively researched and curated book that delves into ten notable brands that emerged from Gujarat and became prestigious national brands over the past decades. The book has been co-authored by Prof. Alan D'Souza and Dr. Prashant Pareek. The book showcases how Marketing Communications has played a significant role in taking these brands from state-level to national and international levels. Apart from telling stories behind brand-building, the book will also serve as a helpful reference book for management students studying Marketing, Marketing Communications and Branding.

https://www.mica.ac.in/mi-press

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image