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Brand activism: from purpose to action

By: Contributor(s): Material type: TextTextPublication details: Penguin Random House India 2021 GurugramDescription: xx, 323 p.: illISBN:
  • 9780670096022
Subject(s): DDC classification:
  • 658.827 S2B7
Summary: What happens when businesses and their customers don’t share the same values? Or, for that matter, when employees of a company don’t share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world. https://penguin.co.in/book/brand-activism/
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2271 (2nd Floor, East Wing) Non-fiction General Stacks 658.827 S2B7 (Browse shelf(Opens below)) Available 204166

What happens when businesses and their customers don’t share the same values? Or, for that matter, when employees of a company don’t share the same values as their executives? Welcome to the world of Brand Activism.
Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.

https://penguin.co.in/book/brand-activism/

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