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Sensory marketing: an introduction

By: Material type: TextTextPublication details: Sage Publications 2020 LondonDescription: x, 230 p.: ill. Include references and indexISBN:
  • 9781526423252
Subject(s): DDC classification:
  • 658.80019 H8S3
Summary: Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses. https://in.sagepub.com/en-in/sas/sensory-marketing/book257574
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2255 (2nd Floor, East Wing) Non-fiction General Stacks 658.80019 H8S3 (Browse shelf(Opens below)) Available 204162

Table of Contents

Introduction
Chapter 1: Sensory Marketing Principles
Chapter 2: The Sensory Brain
Chapter 3: Sensory Principles for Vision
Chapter 4: Sensory Principles for Sound
Chapter 5: Sensory Principles for Smell
Chapter 6: Sensory Principles for Touch
Chapter 7: Sensory Principles for Taste
Chapter 8: Multi-Sensory Principles

Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

https://in.sagepub.com/en-in/sas/sensory-marketing/book257574

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