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Conducting online research on Amazon Mechanical Turk and beyond

By: Contributor(s): Material type: TextTextPublication details: Sage Publications 2021 Thousand OaksDescription: xxiv, 271 p.: ill. Include indexISBN:
  • 9781506391137
Subject(s): DDC classification:
  • 001.420285572 L4C6
Summary: Conducting Online Research on Amazon Mechanical Turk® and Beyond, written by Leib Litman and Jonathan Robinson, provides both students and experienced researchers with essential information about the online platforms most often used for social science research. This insightful and accessible text answers common questions like, “How do I maintain data quality in online studies?,” “What is the best way to recruit hard-to-reach samples?” and “How can researchers navigate the ethical issues that are unique to online research?” Drawing on their experiences as the founders of CloudResearch (formerly TurkPrime), the authors provide information that guides new users planning their first online studies and engages even the most experienced researchers with detailed discussions about the challenges of online research. The book begins with an overview of Amazon’s Mechanical Turk and its rapid rise within academic research. Then, the authors describe how to set up an MTurk study with screenshots that walk readers through the steps of creating an account, designing a study, collecting data, and using third-party applications to enhance MTurk’s functionality. Later chapters provide readers with a detailed understanding of the MTurk environment and use data from hundreds of thousands of participants and tens of millions of completed tasks to dive into issues like participant demographics, sources of sampling bias, and the generalizability of findings from MTurk. Finally, the book explores the benefits of using other online platforms as a complement to MTurk and the ethical issues that are unique to conducting research with online participant platforms. Throughout the book, the authors share hands-on advice and best practices, such as those for conducting longitudinal studies or carrying out complex studies. Altogether the mix of data, insight, and advice make this book an essential resource for researchers who want to understand the online environment and the most effective ways to conduct research online. https://in.sagepub.com/en-in/sas/conducting-online-research-on-amazon-mechanical-turk-and-beyond/book257367
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 1-A / Slot 5 (0 Floor, West Wing) Non-fiction General Stacks 001.420285572 L4C6 (Browse shelf(Opens below)) Available 204150

Table of Contents

The Mechanical Turk ecosystem / Jonathan Robinson, Cheskie Rosenzweig, and Leib Litman
Conducting a study on Mechanical Turk / Jonathan Robinson and Leib Litman
API and third-party apps / Jonathan Robinson and Leib Litman
Data quality issues on Mechanical Turk / Jesse Chandler, Gabriele Paolacci, and David J. Hauser
Who are the Mechanical Turk workers? / Jonathan Robinson, Leib Litman, and Cheskie Rosenzweig
Sampling Mechanical Turk workers : problems and solutions / Leib Litman, Jonathan Robinson, and Cheskie Rosenzweig
Data representativeness of online samples / Leib Litman, Jonathan Robinson, and Cheskie Rosenzweig
Conducting longitudinal research on Amazon Mechanical Turk / Michael P. Hall, Neil A. Lewis Jr., Jesse Chandler, and Leib Litman
Beyond Mechanical Turk : using online market research platforms / Leib Litman, Jonathan Robinson, and Cheskie Rosenzweig
Conducting ethical online research : a data-driven approach / Leib Litman and Jonathan Robinson.

Conducting Online Research on Amazon Mechanical Turk® and Beyond, written by Leib Litman and Jonathan Robinson, provides both students and experienced researchers with essential information about the online platforms most often used for social science research. This insightful and accessible text answers common questions like, “How do I maintain data quality in online studies?,” “What is the best way to recruit hard-to-reach samples?” and “How can researchers navigate the ethical issues that are unique to online research?” Drawing on their experiences as the founders of CloudResearch (formerly TurkPrime), the authors provide information that guides new users planning their first online studies and engages even the most experienced researchers with detailed discussions about the challenges of online research. The book begins with an overview of Amazon’s Mechanical Turk and its rapid rise within academic research. Then, the authors describe how to set up an MTurk study with screenshots that walk readers through the steps of creating an account, designing a study, collecting data, and using third-party applications to enhance MTurk’s functionality. Later chapters provide readers with a detailed understanding of the MTurk environment and use data from hundreds of thousands of participants and tens of millions of completed tasks to dive into issues like participant demographics, sources of sampling bias, and the generalizability of findings from MTurk. Finally, the book explores the benefits of using other online platforms as a complement to MTurk and the ethical issues that are unique to conducting research with online participant platforms. Throughout the book, the authors share hands-on advice and best practices, such as those for conducting longitudinal studies or carrying out complex studies. Altogether the mix of data, insight, and advice make this book an essential resource for researchers who want to understand the online environment and the most effective ways to conduct research online.

https://in.sagepub.com/en-in/sas/conducting-online-research-on-amazon-mechanical-turk-and-beyond/book257367

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