Marketing strategy for lodging industry (CD)

By: Contributor(s): Material type: Computer fileComputer filePublication details: Ahmedabad Indian institute of management 2020Description: 48 p.: col. ill. Include referencesSubject(s): DDC classification:
  • SP2020/2960
Summary: The COVID-19 pandemic has impacted a lot of industry, especially the lodging industry. A change has been observed in the consumption behavior of millennials as well as Gen-Z in the current COVID scenario. This change complemented with the strict government regulations has tremendously damaged the bottom line of hotels. Hoteliers have been investing in marketing activities and have been undertaking various SOPs on their own so as to ensure safety and hygiene in the hotel. There has been a change in the importance of various offerings which is bundled as a package by the hotel industry in purview of the COVID scenario. These have been studied and concluded through qualitative and quantitative methods. The paper concludes with various recommendations that a hotelier should undertake or implement in the current COVID context so as to cope up in the pandemic as well as provide a better experience to customers.
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Non-fiction Audio Visual SP2020/2960 (Browse shelf(Opens below)) Not for Issue SP002960

Submitted to Prof. Rajat Sharma
Submitted by PGP 2019-2021 batch (individual project) in Vth term

The COVID-19 pandemic has impacted a lot of industry, especially the lodging industry. A change has been observed in the consumption behavior of millennials as well as Gen-Z in the current COVID scenario. This change complemented with the strict government regulations has tremendously damaged the bottom line of hotels. Hoteliers have been investing in marketing activities and have been undertaking various SOPs on their own so as to ensure safety and hygiene in the hotel. There has been a change in the importance of various offerings which is bundled as a package by the hotel industry in purview of the COVID scenario. These have been studied and concluded through qualitative and quantitative methods. The paper concludes with various recommendations that a hotelier should undertake or implement in the current COVID context so as to cope up in the pandemic as well as provide a better experience to customers.

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