Interim report: GTM strategy for daytoday health for the Indian health insurance sector (CD)

By: Contributor(s): Material type: Computer fileComputer filePublication details: Ahmedabad Indian Institute of Management Ahmedabad 2020Description: 8 p. col. illSubject(s): DDC classification:
  • SP2020/2848
Online resources: Summary: DayToDay Health is a US based healthcare start-up operating in the care management space. The company currently also operates in India, where it has tied up with local hospital chains, largest being Fortis Hospitals, to provide their care management services to their patients. In the current business model, the cost of this service is being borne by the patient. The scope of this project is to evaluate whether there can be a alternate strategy wherein the cost of this service can be borne by Insurers instead of patients.
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Non-fiction Audio Visual SP2020/2848 (Browse shelf(Opens below)) Not for Issue SP002848

Submitted to Prof. Chirantan Chatterjee
Submitted by PGP 2019-2021 batch (individual project) in IV term

DayToDay Health is a US based healthcare start-up operating in the care management space. The company currently also operates in India, where it has tied up with local hospital chains, largest being Fortis Hospitals, to provide their care management services to their patients. In the current business model, the cost of this service is being borne by the patient. The scope of this project is to evaluate whether there can be a alternate strategy wherein the cost of this service can be borne by Insurers instead of patients.

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