Creating a nation brand to promote investment in India: a marketing perspective (CD)

By: Material type: Computer fileComputer filePublication details: Ahmedabad Indian Institute of Management Ahmedabad 2020Description: 35 p.: col. ill. Includes referencesSubject(s): DDC classification:
  • SP2020/2758
Summary: The study is to understand the concept of International Investment and FDI Inflow. Study tends to apply marketing perspective to understand Consumer, Company, Competitor, Collaborator and Context involved in the International Investment. Based on the outcome of the research and using the available frameworks defined under the literature written in the area of national branding, study attempts to conclude by providing some recommendations to craft the nation brand to promote investment in India.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Non-fiction Audio Visual SP2020/2758 (Browse shelf(Opens below)) Not for Issue SP002758

Submitted to Prof. Arvind Sahay
Submitted by ePGP 2019-2021 batch (individual project) in 2nd term

The study is to understand the concept of International Investment and FDI Inflow. Study tends to apply marketing perspective to understand Consumer, Company, Competitor, Collaborator and Context involved in the International Investment. Based on the outcome of the research and using the available frameworks defined under the literature written in the area of national branding, study attempts to conclude by providing some recommendations to craft the nation brand to promote investment in India.

There are no comments on this title.

to post a comment.