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The new climate war: the fight to take back the planet

By: Material type: TextTextPublication details: PublicAffairs 2021 New YorkDescription: xi, 351 p.: ill. Includes bibliographical references and indexISBN:
  • 9781541758230
Subject(s): DDC classification:
  • 363.73874 M2N3
Summary: Recycle. Fly less. Eat less meat. These are some of the ways that we've been told can slow climate change. But the inordinate emphasis on individual behavior is the result of a marketing campaign that has succeeded in placing the responsibility for fixing climate change squarely on the shoulders of individuals. Fossil fuel companies have followed the example of other industries deflecting blame (think "guns don't kill people, people kill people") or greenwashing (think of the beverage industry's "Crying Indian" commercials of the 1970s). Meanwhile, they've blocked efforts to regulate or price carbon emissions, run PR campaigns aimed at discrediting viable alternatives, and have abdicated their responsibility in fixing the problem they've created. The result has been disastrous for our planet. In The New Climate War, Mann argues that all is not lost. He draws the battle lines between the people and the polluters-fossil fuel companies, right-wing plutocrats, and petrostates. And he outlines a plan for forcing our governments and corporations to wake up and make real change, including: A common-sense, attainable approach to carbon pricing- and a revision of the well-intentioned but flawed currently proposed version of the Green New Deal; Allowing renewable energy to compete fairly against fossil fuels Debunking the false narratives and arguments that have worked their way into the climate debate and driven a wedge between even those who support climate change solutions Combatting climate doomism and despair-mongering With immensely powerful vested interests aligned in defense of the fossil fuel status quo, the societal tipping point won't happen without the active participation of citizens everywhere aiding in the collective push forward. This book will reach, inform, and enable citizens everywhere to join this battle for our planet. https://www.publicaffairsbooks.com/titles/michael-e-mann/the-new-climate-war/9781541758230/
List(s) this item appears in: FT Business Book 2020-21
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 26-A / Slot 1189 (0 Floor, East Wing) Non-fiction General Stacks 363.73874 M2N3 (Browse shelf(Opens below)) Available 203280

Table of content

CHAPTER 1 The architects of misinformation and misdirection
CHAPTER 2 The climate wars
CHAPTER 3 The "crying Indian" and the birth of the deflection campaign
CHAPTER 4 It's YOUR fault
CHAPTER 5 Put a price on it. Or not
CHAPTER 6 Sinking the competition
CHAPTER 7 The non-solution solution
CHAPTER 8 The truth is bad enough
CHAPTER 9 Meeting the challenge

Recycle. Fly less. Eat less meat. These are some of the ways that we've been told can slow climate change. But the inordinate emphasis on individual behavior is the result of a marketing campaign that has succeeded in placing the responsibility for fixing climate change squarely on the shoulders of individuals.
Fossil fuel companies have followed the example of other industries deflecting blame (think "guns don't kill people, people kill people") or greenwashing (think of the beverage industry's "Crying Indian" commercials of the 1970s). Meanwhile, they've blocked efforts to regulate or price carbon emissions, run PR campaigns aimed at discrediting viable alternatives, and have abdicated their responsibility in fixing the problem they've created. The result has been disastrous for our planet.
In The New Climate War, Mann argues that all is not lost. He draws the battle lines between the people and the polluters-fossil fuel companies, right-wing plutocrats, and petrostates. And he outlines a plan for forcing our governments and corporations to wake up and make real change, including:
A common-sense, attainable approach to carbon pricing- and a revision of the well-intentioned but flawed currently proposed version of the Green New Deal;
Allowing renewable energy to compete fairly against fossil fuels
Debunking the false narratives and arguments that have worked their way into the climate debate and driven a wedge between even those who support climate change solutions
Combatting climate doomism and despair-mongering
With immensely powerful vested interests aligned in defense of the fossil fuel status quo, the societal tipping point won't happen without the active participation of citizens everywhere aiding in the collective push forward. This book will reach, inform, and enable citizens everywhere to join this battle for our planet.

https://www.publicaffairsbooks.com/titles/michael-e-mann/the-new-climate-war/9781541758230/

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