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Advertising and propaganda in World War II: cultural identity and the blitz spirit

By: Material type: TextTextPublication details: Bloomsbury Academic 2014 LondonDescription: xix, 269 p.: ill. Includes bibliographical references and indexISBN:
  • 9781350157736
Subject(s): DDC classification:
  • 940.5488641 C5A2
Summary: The Blitz, the period of Nazi bombing campaigns on civilian Britain during the Second World War, was a formative period for British national identity. In this groundbreaking book, David Clampin looks at the images, campaigns and slogans which helped to form the fabled 'Blitz spirit', powerfully echoed in Winston Churchill's speeches. During the war, advertisers attempted to capitalise on war-time patriotism and, therefore, Clampin's unique focus on advertising provides a visually rich seam of new information on the everyday war and contributes to the debate on people's experiences of war and nationalism. Using a remarkable and hitherto unseen range of primary source material-advertisements in the press, slogans and posters, this work will reshape the contested meanings of the 'Home Front', opening up cultural history discourses on gender and nationalism. Advertising and Propaganda in World War II is essential reading for historians of World War II as well as students and scholars of Media Studies and Communication Studies https://www.bloomsbury.com/uk/advertising-and-propaganda-in-world-war-ii-9781350157736/
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 45-A / Slot 2514 (3rd Floor, East Wing) Non-fiction General Stacks 940.5488641 C5A2 (Browse shelf(Opens below)) Available 203295

Table of content

1. The Place of Commercial Advertising in Wartime Britain
2. War Begins at Home
3. Instruction and Direction
4. Fighting the War via Consumption
5. Gender Identities through the War
6. Defining the Postwar World

The Blitz, the period of Nazi bombing campaigns on civilian Britain during the Second World War, was a formative period for British national identity. In this groundbreaking book, David Clampin looks at the images, campaigns and slogans which helped to form the fabled 'Blitz spirit', powerfully echoed in Winston Churchill's speeches. During the war, advertisers attempted to capitalise on war-time patriotism and, therefore, Clampin's unique focus on advertising provides a visually rich seam of new information on the everyday war and contributes to the debate on people's experiences of war and nationalism.
Using a remarkable and hitherto unseen range of primary source material-advertisements in the press, slogans and posters, this work will reshape the contested meanings of the 'Home Front', opening up cultural history discourses on gender and nationalism. Advertising and Propaganda in World War II is essential reading for historians of World War II as well as students and scholars of Media Studies and Communication Studies

https://www.bloomsbury.com/uk/advertising-and-propaganda-in-world-war-ii-9781350157736/

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