Create uniqueness: how to turn a passion into a business

Table of contents

Introduction: How to explain what you do for a living to your neighbour
Chapter 1. Instructions on how to get outside the box
Chapter 2. Start…up! Start and start again
Chapter 3. Have a vision (even) without being a seer
Chapter 4. A camp bed in the office in order to go from zero to one
Chapter 5. Together we will go far… and also faster
Chapter 6. Italians do it better?
Chapter 7. The no’s (and yes’s) that help you to grow
Chapter 8. Tell a story and spill the beans
Chapter 9. A fire that does not go out
Chapter 10. So have you made it now?
Conclusion: From zero to infinity
Index

Create your dream job by turning your passion into a profitable business.
The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world that is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators, and career reinventors.
In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad share his story about creating a thriving business and building rewarding work environments.
Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually, and building a great company without losing a sense of your original idea.

https://www.koganpage.com/product/create-uniqueness-9780749497385