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Sport business analytics: using data to increase revenue and improve operational efficiency

By: Contributor(s): Material type: TextTextSeries: Data analytics applicationsPublication details: CRC Press 2017 Boca RatonDescription: xxiii, 235 p. Includes illustrations, bibliographical references and indexISBN:
  • 9781498761260
Subject(s): DDC classification:
  • 796.069 H2S7
Summary: Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sports business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sports business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sports organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sports organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sports analytics further enhances its value to academics. https://www.routledge.com/Sport-Business-Analytics-Using-Data-to-Increase-Revenue-and-Improve-Operational/Harrison-Bukstein/p/book/9781498761260
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Holdings
Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-B / Slot 2339 (2nd Floor, East Wing) Non-fiction General Stacks 796.069 H2S7 (Browse shelf(Opens below)) Available 201696

Table of Contents

Foreword
Bill Sutton
Preface: A Welcome from the Editors
C. Keith Harrison and Scott Bukstein
Acknowledgements
About the Editors
Contributing Authors
Chapter 1 The Evolution and Impact of Business Analytics in Sport
Scott Bukstein
Chapter 2 Analytics and Ticketing Innovations at the Orlando Magic
Jay Riola
Chapter 3 Ticket Markets in Sport: Is The Secondary Market Becoming the Primary Market?
Troy Kirby
Chapter 4 Customer Relationship Management and Fan Engagement Analytics
Ray Mathew
Chapter 5 The Aspire Group’s Ticket Marketing, Sales, and Service Philosophy
Michael Farris
Chapter 6 Empirical Research Methods: Season Ticket Holder Management and Fan Engagement
Michael Lewis, Manish Tripathi and Michael Byman
Chapter 7 Developing and Measuring the Effectiveness of Data-Driven Direct Marketing Initiatives
John Breedlove
Chapter 8 Fan Engagement and Social Media & Digital Marketing Analytics at Duke University
Ryan Craig
Chapter 9 Leveraging Digital Marketing to Engage Consumers and Drive Revenue
Michal Lorenc and Alexandra Gonzalez
Chapter 10 Communicating the Value of Sports Sponsorship
Adam Grossman and Irving Rein
Chapter 11 Market Research Analytics and Data-Driven Innovation
C. Keith Harrison and Suzanne Malia Lawrence
Chapter 12 Talent Analytics: Utilizing Analytics to Evaluate Employee Performance
Brandon Moyer
Chapter 13 Data Visualization and Data-Driven Storytelling
Ryan Sleeper
Chapter 14 Teaching a Sport Business Analytics Course
Michael Mondello

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sports business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.
The core purpose of sports business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:
Ticket pricing
Season ticket member retention
Fan engagement
Sponsorship valuation
Customer relationship management
Digital marketing
Market research
Data visualization.
This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sports organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sports organizations.
Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sports analytics further enhances its value to academics.

https://www.routledge.com/Sport-Business-Analytics-Using-Data-to-Increase-Revenue-and-Improve-Operational/Harrison-Bukstein/p/book/9781498761260

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