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Intercultural public relations: theories for managing relationships and conflicts with strategic publics

By: Contributor(s): Material type: TextTextPublication details: Routledge 2018 New YorkDescription: viii, 329 p. Includes indexISBN:
  • 9781138189225
Subject(s): DDC classification:
  • 659.2 N4I6
Summary: Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment. https://www.routledge.com/Intercultural-Public-Relations-Theories-for-Managing-Relationships-and/Ni-Wang-Sha/p/book/9781138189225
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-B / Slot 2306 (2nd Floor, East Wing) Non-fiction General Stacks 659.2 N4I6 (Browse shelf(Opens below)) Available 199591

Table of Contents

Acknowledgements
Chapter 1: Introduction
Part I: Theoretical Foundations
Chapter 2: Foundational Theories in Public Relations Management
Chapter 3: History and Foundational Theories of Intercultural Communication
Chapter 4: Conflict Management and Negotiation

Part II: Intercultural Public Relations at Various Levels
Chapter 5: Interpersonal Level: Competencies and Practices
Chapter 6: Intra-organizational Level: Identifying and Communicating with Publics
Chapter 7: Intra-organizational Level: Relationship Management
Chapter 8: Intra-organizational Level: Conflict Management and Negotiation
Chapter 9: Organizational Level: Organizational Identity
Chapter 10: Social Media
Chapter 11: Conclusions

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes:

Identification of publics
Relationship management
Conflict resolution
These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

https://www.routledge.com/Intercultural-Public-Relations-Theories-for-Managing-Relationships-and/Ni-Wang-Sha/p/book/9781138189225

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