Communication in the second India

By: Contributor(s): Material type: TextTextSeries: Second India StudiesPublication details: Bombay 1975 Tata Economic Consultancy ServiceDescription: iii, 127 pSubject(s): DDC classification:
  • 384 T2C6
Summary: Communication includes all methods of disseminating information, knowledge, thought, attitudes and beliefs - from modern mass communication media such as newspapers, radio and television. The need for mass communication media arises primarily from the need for change and development. Evidently, a second India will emerge on the eve of the twenty first century. In view of the sheer size of the population, the rise of second India will generate a phenomenal increase in the demand for all sorts of goods and services in the different sectors of the economy. The purpose of this report is to assess such communication needs in 2000 which the country must meet steadily through the next years.
List(s) this item appears in: Tata Economic Consultancy Services
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Holdings
Item type Current library Item location Shelving location Call number Copy number Status Date due Barcode
Books Vikram Sarabhai Library KLMDC Dining Hall Rack No.21B Move to KLMDC 384 T2C6-2 (Browse shelf(Opens below)) 2 Available 100260
Books Vikram Sarabhai Library KLMDC Dining Hall Rack No.21B Move to KLMDC 384 T2C6-1 (Browse shelf(Opens below)) 1 Available 75525

Communication includes all methods of disseminating information, knowledge, thought, attitudes and beliefs - from modern mass communication media such as newspapers, radio and television. The need for mass communication media arises primarily from the need for change and development. Evidently, a second India will emerge on the eve of the twenty first century. In view of the sheer size of the population, the rise of second India will generate a phenomenal increase in the demand for all sorts of goods and services in the different sectors of the economy. The purpose of this report is to assess such communication needs in 2000 which the country must meet steadily through the next years.

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