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Selling the invisible: a field guide to modern marketing

By: Material type: TextTextPublication details: Grand Central Publishing 1997 New YorkDescription: xxii, 247 pISBN:
  • 9780446672313
Subject(s): DDC classification:
  • 658.8 B3S3
Summary: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don’ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees. https://www.hachettebookgroup.com/titles/harry-beckwith/selling-the-invisible/9780446930031/
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2226 (2nd Floor, East Wing) Non-fiction General Stacks 658.8 B3S3 (Browse shelf(Opens below)) Available 195556

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:



Greatness May Get You Nowhere
Focus Groups Don’ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.

https://www.hachettebookgroup.com/titles/harry-beckwith/selling-the-invisible/9780446930031/

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