The Cambridge handbook of consumer psychology

Contributor(s): Material type: TextTextPublication details: 2015 Cambridge Cambridge University PressDescription: xii, 767 pISBN:
  • 97811070641426
Subject(s): DDC classification:
  • 658.8342 C2
Summary: Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology. https://www.cambridge.org/core/books/cambridge-handbook-of-consumer-psychology/6FFB02292F12DEAF9090CC18EBE7C4C0#fndtn-information
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2279 (2nd Floor, East Wing) Non-fiction General Stacks 658.8342 C2 (Browse shelf(Opens below)) Checked out 11/10/2025 195535

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

https://www.cambridge.org/core/books/cambridge-handbook-of-consumer-psychology/6FFB02292F12DEAF9090CC18EBE7C4C0#fndtn-information

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