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Consumer behavior

By: Contributor(s): Material type: TextTextPublication details: Pearson Education 2015 New DelhiEdition: 11thDescription: xxvii, 501 pISBN:
  • 9789332537644
Subject(s): DDC classification:
  • 658.8342 S2C6
Summary: Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace. http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000372601
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2280 (2nd Floor, East Wing) Non-fiction General Stacks 658.8342 S2C6 (Browse shelf(Opens below)) Available 195152

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.

The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.

http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000372601

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