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Service marketing: text and cases

By: Publication details: Tata McGraw-Hill 2004 New DelhiDescription: xviii, 357 pISBN:
  • 0070585822
Subject(s): DDC classification:
  • 658.83  N2S3/2004
Summary: This book examines all the aspects of service marketing -- in the Indian/Asian setting. It begins with S-T-P process (Segmentation - Targeting - positioning).
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2278 (2nd Floor, East Wing) Non-fiction General Stacks 658.83 N2S3/2004 (Browse shelf(Opens below)) Available 194519

This book examines all the aspects of service marketing -- in the Indian/Asian setting. It begins with S-T-P process (Segmentation - Targeting - positioning).

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