Game theory and business applications

Table of Contents:

1 Introduction
2 Game Theory Models in Finance
3 Game Theory Models in Accounting
4 Marketing Applications of Game Theory
5 Applications of Game Theory in Operation Management
and Information Systems
6 Incentive and Strategic Contracting: Implications for the
Franchise Decision
7 Game Theory and the Practice of Bargaining
8 A Game-Theoretic Approach to Legal Settlements
9 Game Theory and the Law
10 Cooperation in R&D: Patenting, Licensing, and Contracting
11 A Game-TheoreticModel of Tenure
12 Experimentally Testing Game Theory
13 Auctions: Advances in Theory and Practice
14 The Economics of Bidder Collusion

Game theory has been applied to a growing list of practical problems, from antitrust analysis to monetary policy; from the design of auction institutions to the structuring of incentives within firms; from patent races to dispute resolution. The purpose of Game Theory and Business Applications is to show how game theory can be used to model and analyze business decisions. The contents of this revised edition contain a wide variety of business functions – from accounting to operations, from marketing to strategy to organizational design. In addition, specific application areas include market competition, law and economics, bargaining and dispute resolution, and competitive bidding. All of these applications involve competitive decision settings, specifically situations where a number of economic agents in pursuit of their own self-interests and in accordance with the institutional “rules of the game” take actions that together affect all of their fortunes. As this volume demonstrates, game theory provides a compelling guide for analyzing business decisions and strategies.

http://www.springer.com/gp/book/9781461470946