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Crisis, resilience and survival: lessons from the global auto industry

By: Contributor(s): Material type: TextTextPublication details: Cambridge Cambridge University Press 2016Description: xv, 328 pISBN:
  • 9781107076013
Subject(s): DDC classification:
  • 338.47629222 H6C7
Summary: Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the 'survival envelope', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure. • Looks at the automotive industry from a global perspective, allowing readers to see the patterns and competitive forces at play in this huge but turbulent realm of business • Provides a new way of thinking about corporate success and failure in the auto industry that goes beyond simple product and process analysis, challenging readers to consider the role of stakeholder relationships in enhancing or impeding competitiveness • Provides insight into how global forces in the auto industry are likely to play out over the next decade, and looks ahead to identify those companies likely to survive and those at risk • Includes extensive case studies of Saab, Rover, Chrysler and Nissan as well as commentary on a range of other firms (http://www.cambridge.org/us/academic/subjects/management/strategic-management/crisis-resilience-and-survival-lessons-global-auto-industry?format=HB)
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 22-B / Slot 895 (0 Floor, East Wing) Non-fiction General Stacks 338.47629222 H6C7 (Browse shelf(Opens below)) Available 191042

Table of Contents:

Acknowledgments

1. Why a book on corporate resilience?

2. The evolution of a global industry

3. Competing in a global industry

4. Concepts: stakeholders, operations and context

5. Rover: inside a failing car company

6. The failure of Saab automobile

7. Near misses: Nissan and Chrysler

8. The future shape of the industry

Appendix

Notes

Bibliography

Secondary data sources

Index


Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the 'survival envelope', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure.

• Looks at the automotive industry from a global perspective, allowing readers to see the patterns and competitive forces at play in this huge but turbulent realm of business
• Provides a new way of thinking about corporate success and failure in the auto industry that goes beyond simple product and process analysis, challenging readers to consider the role of stakeholder relationships in enhancing or impeding competitiveness
• Provides insight into how global forces in the auto industry are likely to play out over the next decade, and looks ahead to identify those companies likely to survive and those at risk
• Includes extensive case studies of Saab, Rover, Chrysler and Nissan as well as commentary on a range of other firms


(http://www.cambridge.org/us/academic/subjects/management/strategic-management/crisis-resilience-and-survival-lessons-global-auto-industry?format=HB)

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